As the clock ticks down to Valentine’s Day, the pressure is on to find the ideal gift. While some sweethearts may provide some clues to help with Valentine’s Day shopping, many gift-givers are on their own.

The National Retail Federation predicts that, in 2025, consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. With so much money invested, shoppers no doubt want to find the best gifts possible. When shopping for Valentine’s Day, try to avoid these common mistakes and choose gifts that are creative and heartfelt.

• Skip the gas station flowers, candy or last-minute gifts. Valentine’s Day is a time to show you care. If you’ve left gifting to the last minute, you may make the situation worse by giving somethingYou must be logged in to view this content.

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