Carol B. Stewart Photography

Pictured are Easley realtors with broker-in-charge Anush Showgi, chief operating officer David Crigler and Berkshire Hathaway Homeservices president Earl Lee.

UPSTATE — Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, announced recently that Prudential C. Dan Joyner Co. Realtors has joined the brand and is operating as Berkshire Hathaway HomeServices C. Dan Joyner Realtors.

The full-service brokerage, a leader in Greenville, Spartanburg, Anderson and other upstate South Carolina markets, is the next in a growing roster of affiliates that have joined the network since September. Berkshire Hathaway HomeServices now accounts for more than 23,000 agents and 600 offices in 30 states.

“This is a defining moment for our company,” said Danny Joyner, president of C. Dan Joyner Realtors. “We have the rare opportunity to represent a brand inspired by Berkshire Hathaway Inc., the world’s most respected corporation according to Barron’s. Berkshire Hathaway HomeServices is fresh, intelligent and respected, and will resonate well in all markets with all clients.”

Chief operating officer David Crigler said the decision to join Berkshire Hathaway HomeServices was a simple one for him and Joyner, since the brand reflects Berkshire Hathaway’s values of trust, integrity, stability and longevity.

“Our company lives these values every day,” he said. “We couldn’t ask for a better fit.”

The brand will help C. Dan Joyner Realtors recruit top agents, Crigler added.

“Berkshire Hathaway HomeServices is a true ‘game-changer,’” he said. “The brand will help our agents gain even more distinction in the marketplace.”

Joyner and Crigler commemorated the brand and unveiled their new Cabernet and Cream yard sign during an event for agents at The Peace Center for Performing Arts in Greenville. HSF Affiliates CEO Earl Lee attended the event and welcomed associates to their new brand.

“C. Dan Joyner Realtors has a proud legacy of service and success dating back 50 years,” Lee said. “We’re excited that these fine professionals will represent Berkshire Hathaway HomeServices in Upstate South Carolina.”